KEY HIGHLIGHTS
- Secured 'Reown' trademark
- validating Royal Enfield's second-hand bikes
- Also launched a 'Vintage Store' in Chennai
If you're someone who lives and breathes bikes, then the name 'Royal Enfield' surely holds a special place in your list of favourite motorcycle manufacturers. And if you haven't yet owned a Royal Enfield or are contemplating adding another one to your collection, but find yourself concerned about the price tag, here's some exciting news: Royal Enfield might just be stepping into the second-hand market soon! The company has recently secured the trademark for the name 'Reown,' and it appears they're gearing up to make a mark in the pre-owned motorcycle segment. To find out more about this development, read below.
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Royal Enfield: The Second-Hand Market Might Be Next!
The brilliance of the name 'Reown' lies in its clever wordplay. The letters 'R' and 'E' are a nod to Royal Enfield, and the font choice beautifully resembles the readings on an analogue odometer. This move feels like a natural progression, considering the premium resale value that RE bikes command.
Entering the second-hand market is a strategic move, but RE is doing it with care. The 'Reown' brand not only provides a secure avenue for potential second-hand bike buyers, but it also carries the endorsement and validation of RE. This dual advantage serves to welcome more riders into the RE family at a more affordable price point.
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Notably, the bikemaker had previously introduced a 'Vintage Store' in Chennai, which catered specifically to vintage enthusiasts. However, this new initiative is aimed at selling modern second-hand Royal Enfield motorcycles, broadening the brand's reach. With this move, RE could effectively position itself as the primary contender in this more accessible segment of the market.
As of now, It boasts a diverse lineup of models, with some of the most sought-after bikes including the Royal Enfield Hunter 350, Classic 350, Bullet 350, Meteor 350, and Scram 411.
Verdict
Royal Enfield's potential entry into the second-hand market with the 'Reown' brand showcases a shrewd yet stylish move. This strategic step not only assures buyers but also extends the Royal Enfield allure to more enthusiasts, adding a new dimension to the brand's journey. And don't forget to join our 91Wheels Whatsapp Group for the latest updates from the automotive industry.
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