KEY HIGHLIGHTS
- Tata Curvv to debut in 2024 and Harrier EV by March 2025.
- Sierra EV Gears Up for FY26 Launch, Avinya EV Models to Roll Out the Same Year.
- 50 New EV Showrooms Coming Soon, Charging Stations Expansion Underway.
Tata Motors, Indias third-largest automaker, has unveiled plans to dominate the EV segment in the coming years. With an impressive 14% market share, is gearing up under its Avinya EV brand to launch a variety of new models. These include the Sierra EV, Harrier EV, and the latest Curvv, set to debut in FY 24-25. Lets take a deep dive into the master plan of the manufacturer, before that, do join our 91Wheels WhatsApp Group to get the latest updates from the automotive world.
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Upcoming Tata Motor Cars
Tata Curvv - Tata's latest venture, the Curvv, will directly compete with industry giants like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara. Tata Curvv will launch it in both EV and ICE platforms, with an expected price range of Rs. 14.00 to 20.00 lakh.
Early media reports indicate it will feature a 1.5-liter diesel engine producing 115hp, with potential future variants including petrol and CNG powertrains.
Tata Harrier - Tata is electrifying one of the most popular SUVs on the market, the Tata Harrier. Set to launch in FY25, it will adopt the Acti-EV architecture used in the Nexon EV.
The Harrier EV will feature a 60 kWh battery pack, providing a range of about 500 km, and a dual motor setup, transforming it into an AWD vehicle. The Harrier EV will compete directly with the Mahindra XUV 700 EV, soon to be renamed XUV.e8.
Currently, the Harrier comes equipped with a turbocharged 2.0-liter diesel engine generating 170 hp and 350 Nm of torque, paired with both automatic and manual 6-speed transmissions.
Sierra EV - Tata aims to ensure that the Sierra EV retains its DNA, evident in the concept model showcased during Auto Expo 2020. The automaker has now confirmed its launch by March 2026, based on Tatas Gen2 EV platform.
The EV will also feature a dual motor setup with a 60 kWh battery, transforming it into a 4X4 SUV. One of the most exciting features includes curved rear side windows and squared wheel arches.
Tata Avinya EV - Dont think of it as just a new EV; it's an entire new range of premium models named Avinya by Tata. Think of it as Tata's equivalent to Maruti Suzuki's NEXA. Tata has announced that by FY2026, Avinya EV models will begin rolling out. These models will be based on the JLR modular EMA platform, which aims to make them affordable.
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However, it's still too early to discuss specifics about Avinya EV. What we do know is that they will be manufactured in Ranipet, Tamil Nadu, following a recent 99,000 crore investment deal.
Verdict
It's a golden period for Tata Motors as they reach new heights every passing year, and this journey appears more exciting than ever. The comeback of the legendary Sierra with an EV platform is the talk of the town. However, we will have to wait for all the updates coming from Tata Motors' Ranipet plant in Tamil Nadu.
