KEY HIGHLIGHTS
- Select Maruti Arena cars to get limited edition Dream Series
- Maruti Alto K10, S-Presso, and Celerio to get new edition
- More features with sales in June only
Maruti currently enjoys nearly half of the total auto sales by volume and is a giant player in the space. Its comprehensive lineup covers everything from small hatchbacks to big MPVs. In a bid to renew its appeal, the small hatchback is in for a limited-run Dream edition on 4th June. Let's find out what this new edition brings with it, but before that, make sure to join our 91Wheels WhatsApp Group community of petrolheads to never miss out on any updates from the automotive world.
Also Read- 2024 Maruti Swift Clocks 40,000 Bookings: Read What Makes It Popular!
Maruti Alto K10, Celerio & S-Presso To Get New Dream Series
In an effort to enhance sales of its entry-level hatchbacks, Maruti Suzuki is set to unveil a new special edition on June 4th. Dubbed the Dream Series, this edition will be available for the Maruti Alto K10, Celerio, and the S-Presso, starting at an ex-showroom price of Rs. 4.99 lakh. Bookings for the Dream Series have already opened, with the limited-edition models slated for sale throughout the month of June. It is important to note that this new edition is limited to the month of June only, and could be extended further if the demand surpasses the expectations.
With the launch of the Dream Series edition, expect to see added features like smartphone connectivity through an infotainment screen, a reverse parking camera, and an upgraded sound system across the lower variants. Since this edition is anticipated to be built upon the entry-level variants of the hatchbacks, it promises to bring a new level of convenience and technology.
Also Read- Tata Altroz Racer Bookings Officially Open: Get Segment-First Features
In a statement for this new edition, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales said, At many places, the RTO registration charges change at Rs. 5.00 lakh, so in order to take care of customers because affordability is an important point, we have strategically priced this limited edition at Rs. 4.99 lakh. With this, we aim to meet the customer expectations in the segment.
On the side note, the 2024 Maruti Swift has garnered over 40,000 bookings, taking the demand soaring for the updated hatch. In its 4th generation, the Swift is now better equipped in terms of features, more economical with a higher mileage, and comes with a new Z-Series engine. However, the higher mileage comes at the expense of lower numbers in terms of power and torque figures, but nothing substantial.
Before heading out, don't forget to check out our in-depth drive review to find out if the Swift is still fun to run!
Verdict
The new limited-run edition will infuse a fresh aura to the already hit models. whiel they have been around for quite sometime now, these models are generally left just as they are are already constrained in terms of the budget and pricing. However, if you want one, make sure you get your hands on it in June itself and not leave things to fate.
