With the global pandemic and country in lockdown, several businesses have taken a toll. And the Auto Industry is severely hit to find the buyers. Still, certain manufacturers are coping it up to make it up for the consumers and just recently, Maruti Suzuki brought in a 'Buy Now and Pay Later Scheme'.
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Sharing more details on this Buy Now and Pay Later scheme, Maruti Suzuki suggests that they have introduced this to make sure the car buying process is easier and affordable in this era. They have also partnered with Cholamandalam Investment and Finance Company Limited, one of the leading, Non-Banking Financial Companies.
The focus os to provide to the customers a new solution of Buy Now and Pay Later benefits. The objective is to benefit the retail buyers with customised auto retail financing solutions. With this option, customers can get a two month deferment period for those who are under resource crunch in between the COVID-19 pandemic.
Speaking on the customer-centric initiative, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki said, Customers have always been at the heart of Maruti Suzukis efforts of making personal mobility accessible. The partnership with Cholamandalam Investment & Finance company Limited will boost convenience by offering customized retail financing to the customers.
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It is aimed to offer comfort to buyers who may have faced liquidity crunch during the COVID-19 lockdown. I am sure that the Buy-Now-Pay-Later Offer will encourage customers towards car purchase without putting immediate extra pressure on their pockets.
This period is only valid till 30th June 2020. Maruti makes sure that the car buying process is an easier one since they are giving the customer 60 days to pay the first EMI after loan disbursement. Currently, Maruti Suzuki sells petrol-powered cars only as they have shifted to the current BS6 emission norms. The portfolio includes Alto 800, S-Presso, Eeco, Celerio, WagonR, Celerio X, Ignis, Swift, Baleno, Dzire, Brezza, Ertiga, Ciaz and XL6.
