We Indians are inclined towards Sports Utility Vehicles, be it full-size SUVs, mid-size, compact or even micro ones, we love them all! Though all of them are called SUVs, some are pseudo SUVs and not the real ones with no off-road capabilities. However, their rugged appeal does make them look very good. In September 2019, Maruti Suzuki launched the S-Presso in the entry-level car segment. Now, the S-Presso has completed its one year in India.
The Maruti Suzuki S-Presso is celebrating its first anniversary with over 75,000 happy customers across the country. The S-Presso was launched in India on September 30, 2019, and the company markets it with a tagline of 'Living it up.' Bollywood Actor Varun Dhawan is also featured with the car in the company's official TV commercial ad. The Maruti S-Presso has been a blockbuster hit for the company with over 75,000 ecstatic customers to date.
The S-Presso has been one of the best-selling cars in its segment. All thanks to its funky styling, spacious interiors with a commanding front seat view and best-in-class technology, the S-Presso lure the young buyers. In fact, it has been specifically designed for the young urban Indians who love to seek thrilling experiences. The S-Presso is powered by a BS6-compliant 1.0-litre petrol engine that churns out 68 PS of power and 90 Nm of torque. It comes mated to a 5-speed manual and a 5-speed AMT (AGS in Maruti's words).
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Speaking on the success, Mr Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, "Within a short span of a year, Maruti Suzuki S- PRESSO has carved a strong niche for itself with many segment-first features like a dynamic centre console with SmartPlay infotainment system, steering mounted audio and voice control etc. In line with the aspirations of young India, S-PRESSO is exclusively designed to offer a mini SUV feel with the best of technologies and features.
He further added, "Rightfully pegged as the 'Genki car' S- PRESSO stirs right notes to pep-up the industry. Within a year, S-PRESSO buyers have shown 24 per cent higher inclination to accessorize their cars with unique and exciting accessories to match their lifestyle. In fact, S- PRESSO witnessed an uptake in positive momentum with increased buyer interest in the unlock phase. We thank our customers for their endorsement of this young brand."
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The Maruti Suzuki S-Presso is currently sold in four variants - Standard, LXi, VXi and VXi+ with prices starting at Rs. 3.70 lakhs - 4.99 Rs. lakhs. All prices stick to Ex-showroom Delhi. What according to you made the Maruti Suzuki S-Presso so popular in India within such a short span of time? Tell us in the comments below. You can also join our 91Wheels Auto Enthusiast group (click via mobile to join) curated exclusively for the fans, enthusiasts and the owners. Further, subscribe to our YouTube channel for more such amazing motoring updates.
