KEY HIGHLIGHTS
- Two new logo design patents filed
- Likely to be used on the apparel lineup and new bikes
- Designs resemble the old Enfield logos
Royal Enfield has filed the design patent for two new logos. These logos are likely to be used on the accessory parts, apparel lineup, and the upcoming bikes from the brand. Read the complete details of these new logos and where these will be used below. Also, make sure you've joined our 91Wheels WhatsApp Group for the latest automotive updates.
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Royal Enfield New Logo Designs - To Be Used On New Bikes?
The leaked design patents of the two logos showcase that the brand is focusing on its marketing strategy. As per multiple online reports, RE is currently working on expanding its 650cc and 450cc platforms. In fact, upcoming models like the Classic 650 and the Guerrilla 450 have already been spotted testing multiple times in the production form. Thus, these new logo designs could be used on the upcoming models depending on their category.
Speaking of the design patent, one logo resembles the old Enfield classic logo used in the early models. This classic-looking logo might be used on the classic category products including the retro riding gear and retro apparel. The other logo looks refreshing and young in design. Hence, it could be used on modern bikes like the Scrambler 650 and the latest riding gear as well as accessories.
In addition to these new models and accessories, RE is also working on its first-ever EV. Likely to be called 'Him-E', this electric ADV bike would be based on the latest Himalayan. The company has already shown its prototype at EICMA'23 in Italy. The production version of this EV is likely to debut next year globally.
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Verdict
The new logo design by RE looks interesting. It'll be ven more interesting to see these logos being embeded on the upcoming bikes in the coming months. The Sherpa 450 platform is surely one of the primary things to note here as it'll see up to 8 new bikes in the next 3 years. Tell us in the comments about what bikes are you excited that are planned to launch in India this year.
