In a development that adds another feather to Tata Motors, our homegrown carmakers, cap, the Altroz has crossed the 1,00,000 production milestone. The Maruti Baleno and Hyundai i20-rivalling B2-segment hatchback is produced at the carmakers Pune-based manufacturing facility. Launched 20 months ago, the Altroz has managed to cross this milestone in spite of the market slowdown owing to the pandemic.
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The Tata Altroz is its carmakers first-ever model to be based on the ALFA (Agile Light Flexible Advanced) architecture. In fact, the popularity of this small car has been such that it has been regular with achieving the second spot on segments month-wise sales chart. So far, the Altroz has clocked a maximum monthly sale of 7,550 units in March 2021. It has also enjoyed an average monthly sale of roughly 6,000 units in FY22, which has, in turn, translated into a market share of more than 20%.
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The Tata Altroz has been on sale in three engine variants 1.2-litre Revotron naturally-aspirated petrol, 1.2-litre i-Turbo petrol and 1.5-litre turbocharged diesel. Other than being available in a range of trim levels, the Maruti Baleno-rival is also on sale in the recently launched Dark Edition that offers a handful of premium features, including iRA connected car technology, leatherette upholstery, 7-inch TFT digital instrumentation, touchscreen infotainment, cruise control, 16-inch dual-tone alloy wheels, and rear AC vents.
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Speaking on the achievement of 1,00,000 prodution milestone, Mr. Rajan Amba, Vice-President, Sales, Marketing & Customer Care, PVBU, Tata Motors said, We are pleased to share that we have crossed a major milestone during these challenging times and are grateful for the constant support and loyalty of our customers and partners. The Altroz occupies a pride of place in our New Forever range offering a wide variety of options in the premium hatchback segment. With multiple achievements in its kitty, the Altroz reflects true international standards of safety, design, performance and overall experience. The feat of 1,00,000th rollout today, is yet another testament to the success of the Altroz in a challenging segment like a premium hatchback. From becoming the official partner in IPL 2020, to being the lead car for some of Indias most prestigious marathon events, to becoming the fitting choice of reward to our Olympians this year, the Altroz has won everyones hearts. With increasing recognition from Indian consumers and earning incremental market share, we are confident that Altroz is poised for even more success in the future.
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